Founded in 1987, Adams Golf, Inc. designs, assembles, markets and distributes premium quality, technologically innovative golf clubs. Adams Golf operates in a single segment within the golf industry (golf clubs and accessories) and offers more than one category of product within each segment.
In the late 1990s a low profile, low center of gravity and upside-down head design, known as the Tight Lies Fairway Wood, created a phenomenon in the golf industry. Through the years it has received rave reviews and unprecedented loyalty. Even today, 10 years since it was first introduced, hundreds of thousands of golfers worldwide still have Tight Lies in their bags.
Today, Adams Golf leads the industry in hybrid and hybrid iron set technology. The Idea Hybrid Iron Sets appeal to all types of players, including the tour pros who recognize the benefit of integrating hybrids with traditional irons. Additionally, Idea hybrids have taken over the leadership position on the PGA, Champions and Nationwide Tours these past few years – which includes claiming the #1 hybrid played at all four major championships in 2008.